Planning a beginner surf day in Santa Monica or Venice Beach? This guide shows you how to start with a surf lesson, then keep practicing with top-rated surfboard rentals. Learn how to book gear through SurfShare, find local surf schools, grab the best beachside tacos, and catch peaceful sunset waves—all without the stress of searching for rental shops.

Seasonal rental businesses like surf shops, kayak tours, and bike rentals face unique challenges — especially during the off-season. In this guide, we’ll cover smart, surf-industry-friendly ways to simplify management, reduce stress, and set your business up for a smoother, more profitable next season.

Learn who and what we are. If you want to level up your rental game, you should check us out!